ces booth babes
Women and "booth babes" at CES (Consumer Electronics Show) 2012: this features a few options on using women as advertisement. I was shocked that the women legitimately in the field weren't more upset by it. I would have given them a few stinging quotes for the record.
Some highlights I transcribed...
CEA CEO: "Sometimes it is a little old school, but it does work. People are naturally want to go to what they consider pretty. So your effort to try and get a story based on booth babes which is decreasing rather rapidly in [?]industry and say that somehow sexism and balancing[?], it's cute but it's frankly irrelevant in my view." A) A man with a talent for speaking, to be sure. B) Irrelevant? What a jerk. I mean, to tell a reporter that their story isn't worth telling is mean all by itself, but things like this are important. This IS sexism.
Models 1&2: "Specifically for CES, I don't think that having hired models working at a booth deters women because it's not like a car show or something where you would dress really scantily clad" [cuts to booth babe with 6 inches of bare midriff] "We're still, you know, in business attire..." [cuts to woman in pictured above] "...pretty much covered up and I don't think it's so over-the-top that women feel like they can't approach us, either. It's not extremely obvious that we're hired models..." [cuts to woman in mock shower in essentially a towel, except with a revealing slit down the whole thing] "...as it would be at a car show or something like that where there's girls..." [cuts to a pair of girls in yard-wide ostrich feather headpieces] "...laying on the hood of a car."
Models 3&4: "We've worked many different types of shows, a lot of them are technology-type conventions. There's women that are into it, just I don't know any really *laughs* that choose, you know, the tech world, so to say, over shopping or cooking or something like that...or taking care of kids or whatever." Wow. Just...wow.